A decision layer for people who already know how to run ads.
Most ad tools tell you what already happened. Brief tells you what to do about it — with the numbers behind each call. Nothing runs until you complete two explicit steps: approve the recommendation, then confirm execution. Only then does the engine carry it out.
Invitation-only · proof of concept
Pause spend on Campaign 12 — conversion drop-off
- Why now
- CPA up 41% over 7 days. Conversions down 38%. Spend down 23%.
- Evidence
- Conversion action 4471 fired 0 times in the last 48 hours.
- Risk
- Quarter-end pacing tightens; 4-day budget loss if wrong.
Principles
How Brief works
Three principles, applied consistently across every recommendation Brief produces.
Two-step human authorization
Nothing runs autonomously. Every operation requires two affirmative human steps — approval of the specific recommendation, then a separate confirmation to execute. Without both, the engine does not act.
Codified expertise, your judgment
Under each recommendation is a stack of specialized analysis encoding what senior UA managers already know — the failure modes, the gut checks, the patterns native dashboards miss.
Foundations before flourishes
Numbers in Brief must match the Google Ads UI side-by-side before a single recommendation is generated. No noisy signals on noisy foundations.